In this project, I collaborated with a team of UX Designers to redesign the website for an NGO, Technology in Education Society (TIES), in order to improve the usability & aesthetic design of the site, with special attention being paid to the donation process. This case study showcases the redesign process of our team and my contributions as a UX/UI Designer and Project Manager.
View Prototype
Due to the fast-paced nature of Design Sprints, our team aimed to tackle this challenge with a systematic approach and efficient time management. I was elected the Project Manager for this challenge and the first priority was allowing the team members to get to know each other, learn about each other's strengths and weaknesses in the design process so that we could delegate tasks effectively. We decided to break the project down into smaller deliverables and set deadlines for each deliverable so that all the team members can stay engaged and accountable. I was mainly in charge of the UI Design and stakeholder's presentation for this challenge.
Our team did a Heuristic Evaluation of the website to better understand the site's current information architecture, task flow and the current users' pain points and frustrations. After initial research, these are the currently issues facing TIES' websites:
View full Affinity map here
We drew inspiration from existing NGOs, picking out features we thought would be the most suitable for the task flow.
We started exploring various layouts for our website redesign based on our. After each team member created their own exploratory sketches and presented it to the rest of the team, we voted on the best features and layouts from each sketch and combined them to create these solution sketches that highlight the task flow.
Our team created a Design Prioritization Matrix from user testing insights to identify the high impact iterations that can be made to our prototype to best address current usability issues. Based on the user testing findings and prioritization matrix, the biggest pain point to our users where on the project and donation screen.
Overall, this Design Sprint has been an amazing collaborative UX Design experience. The project allowed me to take on the leadership role in a design team with diverse skillsets & personalities, establish brand's styleguide & design system, and prioritize high-impact design iterations to improve usability.
As for what’s next, I intend to conduct user interviews & A/B testing with the high fidelity prototype to improve on the aesthetic design and usability.
